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The total market capitalization of about Adidas $ 8.4 billion last year on sales of $ 8.1 billion, net income of $ 423 million, while Reebok sales of $ 4 billion last year, net profit of $ 209 million. The combined growth of the shadow of purpose is very clear. Adidas and Reebok in the market were ranked second and third place, while the first one is Nike, the two companies agreed that the best way to compete with Nike is together. Especially in Europe, Nike's shadow covering the range more widely. Last year, the US company for the first time in soccer footwear market than Adidas - Adidas, it's just as Toyota's sales in the United States over the same Ford. In the United States, Nike firmly adheres to the throne. According to the International Sporting Goods Manufacturers Association of Health, in 2004, Nike sports shoes market share of 36%, while Adidas's market shar Cheap air jordans for sale e of only 8.9%, Reebok is 12.2%. The United States has the world's largest sports shoe market size, accounting for an annual $ 33 billion global athletic footwear almost half. Rise in the stock, "you have to occupy the North American markets," Adidas CEO Herbert? Heiner said. "We want to expand our territory, especially in North America, we want to build a broader range of territory of goods and services, as more consumer services." Heiner once said, Adidas boss's position to sit tight in the global market, And it is clear that this goal has been achieved, except in the US market. Investors seem willing to believe that the combined company can create a strong impact on Nike. After the merger announcement, Reebok's closing share price of $ 13.19, up by 30 percent, to $ 57.14 per share. Adidas closing stock price rose 7 percent to $ 192.96 per share. A natural fit. "These are two top brands, each extraordinary strength, they will have to find a method Cheap air jordan 12 for sale online free shipping to maximize the potential of" marketing campaign Radiate Group president Steve? Labor Towers said. The two companies said they have convinced the merger operation will save up to $ 150 million annual cost. But Adidas acquired the real test of success is a portfolio company management, new product development and marketing to optimize and to what extent, if allows the formation of the two brands complement each other rather than duplicate operations. According to analysts, Adidas is likely to focus on high-end athletic footwear market, Reebok focuses on mid-priced market. Radiate sports marketing group president Steve? Labor-tower think Reebok will continue to maintain the same NBA apparel license agreement, Adidas will sell high-end products in the Reebok brand value higher than field. But also to the acquisition of Reebok, Adidas adds a vital asset that can enhance the brand by virtue of its influence in the emerging markets, especially in the fas cheap foamposites hion market in Asia - such as China, Korea and Malaysia. Reebok has meant Adidas Adidas itself does not need to extend the brand to distant China, in China, with Yao Ming Reebok has greatly enhanced the brand influence. Although Nike does not like its competitors, as do many direct marketing activities in urban markets, but in the minds of the piece of consumer groups has always played a very important role. With Michael? Jordan and Tiger have? Woods, Nike has become a long-term contract makes urban consumers and young minds Sporty top brand. Reebok and Adidas due around rap star to expand product lines and marketing activities of the time, yet the tentacles stretch Nike hip-hop world, and in which, while not occupy a very large piece of the market but very effective. Puma factor "secret world of Nike in its stable growth is employment in all relevant areas of the most talented and most respected people," Buzztone president of the New York marketing Cheap air jordan 12 taxi for sale online free shipping firm Josh? Tuckerman says. Adidas is not only in the core areas, such as soccer shoe market, feeling hot competition from Nike, it is ranked fourth by the sports brand - Puma aggressive posture, Puma just through acquisitions and enter new areas of sports apparel began its ambitions exuberant expansion plans. This allows to focus on high-end, innovative Adidas footwear market has become core logic. It will need the help of Reebok's distribution and product development capabilities to enhance its presence in basketball, hockey, cycling, skateboarding and other sports fashion footwear market, and these markets consumers are willing to dig a lot of dollars to buy high-end products. Different corporate culture "I will closely follow up the implementation of its integration process, because it will not be easy - focus on Adidas in the sports field, while Reebok is more focused on the life of leisure," Volcker Swiss fund manager Activest? Tim said. Although Adidas and Reebok in the newspapers look dazzling, but the real success of the merger was needed to break the two companies "very different" cultural ideas to integrate employees, former president of New Balance executives, current sports marketing firm Javelin Group Jie Frey? Brisbane said. "The Germans thought in mind control, engineering and production areas of American culture to face marketing driven under ?? In fact, I do not think that the combined company can subvert the market, because Nike has long been far ahead." Nike Adidas and Reebok sales and profits in the United States as well as its favorable foreign market has been growing, but also experience other brand challenges. In annually by Interbrand named the world's top 500 brands, Nike ranks the world's first 30, the brand value of $ 10.1 billion, compared with last year increased by 9%, while the Adidas brand in the first 71, the brand value increased by 8% to $ 4 billion. This ranking is based on the brand value and discharged profits estimated future five years, it did not contain Reebok. Past difficult years Reebok Chairman and CEO Baoluo? Fellman said Heiner is at the Athens Olympics last summer, when first proposed merger intentions. This marks the beginning of a long process. "It's not just me who can be handed over to the sale," Fellman said Reebok's founder, he spent a good long time to better understand the Touraine. Heiner and Fellman within a month will be "more than once to meet and talk," including meetings during Christmas. Later, just before three months, "When this idea becomes more intensified and meaningful when we started meeting more frequently." Fellman said he will remain CEO until the transaction is completed, and then he would pick one heir, but no longer as a "heavyweight duties." Both companies have had financial difficulties. Adidas early 1900, once hovering at the edge of bankruptcy, a French financier and advertising giant Robert Louis? - Was ????? save it. He reorganized the company, outside of Germany employs designers and marketing staff, greatly strengthened the company's marketing. Future still bumpy period in the 20th century, even though the US economy has started to recover, but Reebok still difficult. Share price fell to $ 10 or less, the design is also behind the trend, but Nike was with "performance-driven culture" began leap. Nike will continue to be a formidable opponent. New Balance CEO Jim? Davis said retailers will find the face of an emerging competitor Nike is not an easy task. Adidas will be more flexible, more ability to maneuver, he said, but it does not make Nike become a lot easier to compete with rivals. "You can try to settle Nike, but Nike is Nike, and Nike will continue to be," Davis said. Meg analysis manager Goldman Sachs added: "We do not think this merger allows Nike fell down from the throne of the global brand leader."